Definitely psychology of our generation has been engulfed by the clouds spurred by media, larger than life leaders, and so called several heroes. We have trained ourselves to emulate something or somebody that mass follows or what is accepted by many. This "Heard Phenomenon" is very common among humans. Social factors are also responsible for this vulnerable state in which human race has reached. We will sew how societal un-predictable form has made things worse for humans themselves.
Societies evolve and that is natural phenomenon but unsynchronized way it is following the pain.The natural resources are produce by some body and consumed by some body else. The Oil produced in Nigeria in completely unstable state is consumed in US. Levis Jeans stitched in horrible working conditions in US are purchased by Europe. These social factors play a crucial step in the harmony of world, in the welfare of ecosystem and above all the survival of humans. When US purchase crude oil from Iraq or Saudi Arabia, is it concern about the political status of that country. Is it bothered about what is mode of the purchasing? its currency based or commodity based or Arm Based or Opium based. What are the repercussions of the same? These things might look insignificant in front of vision and mission statement of the corporations but this has to be ingrained by the corporations, especially those which are Multi National Companies. Meeting the ethical and humane aspects that are going into the product realization phase should be the prime motive. What kind of waves are going into the product. So Nike should not be happy for its profit coming fro the products manufactured in Taiwan, but it should look into the working conditions and the extraction of the raw material that is going into the product. So accountability chain is far from lengthy that is been perceived now.
So in nutshell, Accountability chain is to be taken up to replace the supply chain. Who is adding value in the supply chain and the way it is adding value both are important for the product development. Repercussions need to be analyzed and studied prior to the Product realization. And More ethical way needs to taken over the just profit motive approach. Its not just progress that matters but it is survival that is at stake. There is requirement to be psychologically toned so that we can make wise choices for our preferences.

Till now we saw, how come the product can affect our ecological system. Accountability chain is need of hour. Every individual, community, government and institution must be held accountable for his deeds. Welfare of larger mass must be kept in mind before eking out short term profits. Now onwards I will dwell upon the psychological problem of the aspect. Maslow's theory states about the needs and all. I think that is correct in every sense until there is not something about the repercussions of those states. So a person who is struggling to have first level needs can not be expected to attain enlightenment just by preaching him few fundas.
Psychology is even more complex than psychologist can ever think. Every human is different so you can imagine the introduction of complex structure with birth of every child. And this birth affects or changes the complete dynamics of the web i.e psychology. This web( Psychology of humnas) is sub set of broader set or web. This web is of interactions among humnas, animals, environment, Forces and God. So a person who is not educated (ignorant) plouging in field in some coastal part of Vietnam can affect the sensex index of NY stock exchange. A worker in small textile mill in china can affect the ecological balance of Greenland. when things are so much interrelated the regulation of the psychologies is the prime force because it affects the various facets of life on this planet. The psychology of possession is natural to humans. When humans have enough to feed they start accumulating for any future or contingency. After that state they moves into the territory of personal ego (The most difficult aspect of psychology). Here the pride, grandeur and status rules. Most of the time individuals reside in this arena, while billions of people struggle for their survival.
This natural disharmony resulting due to psychology is inevitable. But its magnitude can definitely reduce to certain level. Humans use 5%of their mind (Scientifically proven fact). It makes humans erring. Mistakes are natural impact of this. Our ancestors were affected by the thing. But new generation or present generation is now using 30% of it body. And out of comforts available because of so called technological advances immunity has reached to its lowest levels. Diseases are pervasive. And credit goes to psychology of humans. The most important thing is this that psychology is vulnerable. it can be easily affected by the figures, facts, videos and stills. Psychology can be guided through simulation, stimulation and sizzling tact. It can be maneuver by the theories, ideas and scientific facts. And above all it can be enthralled by the creativity and innovation. You can say that psychology is prone to change. And last few decades have seen a sea change in the psychology of humans and it is well reflected in the transformation of societies, culture and values. What is right and what is wrong alters with the change in values. What is crime and what is not changes with the values. What to have and what not to have with the change of culture.
So this changed pattern of psychology is partially driven by the natural up-gradation in the level of need and vastly strengthened by External forces. These External forces have their psychological gain in mind while changing the thinking patterns of the masses and it takes place without even considering the after effects of this change on the ecology and above all on the way we interact to each other.
Bottom line....
"Existence is intangible so that the everything related to it. Dreams are result of unconscious mind, why to be conscious all the time then? Love is difficult to be understood, it’s not for mediocre like me. Relationships are binding force for an individual, but I am still free. Money can not buy you happiness, then why to accumulate dollars. Change is the only constant thing then why to prick the status-quo? Come along with me to feel the enlightenment"….Unknown...